I say we pay a price for "free". Either now or later. And marketers make mullahs for this valued concept ;)
Psychology plays an important role in this game. It triggers the emotion of 'triumph' within the buyer as he feels to have got a good deal. We all know, how great it feels to have had a successful negotiation !
And for this feeling, our buyer pays a price. Literally in monies.
But what about other intangible things? Do we pay for them ? I guess in deed !
"Free" Hugs
"Free" Kisses
'Free" Care
"Free" Smile
And the list goes on .... all we have to do is to take a look around to find 'em being bestowed on us.
I am a fan of this concept called "FREE" - it makes life so "irrationally" easy
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