" The worst possible outcome of what you propose to do must be better than the best possible outcome of what you are doing now" - Small is the new Big (Seth Godin)
Strategy is the buzz word this semester and by the time winter bids a good-bye I will be working out plans for somebody, finding out ways in which they can do better and succeed. In fact, this sounds more like 'gyaan-baazi' but who cares until it works and you get paid for it!
However, designing a sustainable strategy is more like committing yourself to the project and making sure that you keep the flame of love burning throughout. If you do not love what you do, you will fall out of it sooner or later. Porter's Generic strategy gives a good framework, to start with. It needs to be followed by Market study- Ansoff's matrix or Aaker's model, Competition analysis, Product life cycle and the tactics. Now, these tactics are the one that keep you on the roll 24/7. A highly empowered and visionary move speaks for itself. It reflects smart strategy making skill of the person responsible. Walmart has been known for such great moves which define its number one position. The 9/11 attacks leading to a rise in sales of U.S flags, was well understood by Walmart and what it did nest was buying almost 90% of the flag stock from the seller. And we heard, " Only, Walmart is selling country flags". Surely, the attacks were converted to unprecedented profits for the company. This has nothing to do with the political/social/economic scenario of the region and the master-plan behind the attacks but a reflection of an ultimate strategy genius who was empowered to act in time to move a step further towards the vision of the company. This is what makes the company a cult, with zillions of stuff written about it and millions of theories been extracted out of its 'way of doing things'.
All the reading that I do on this subject, pushes me towards one thing - " On your marks, get ready and GO"
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